Vision & Mission
A self-sufficient, holistic cosmetic Company that develops its own ingredients and crafts its products in-house.
Develop innovative cosmetic ingredients and Cosmetics that elevate the Performance and Effectiveness of the beauty industry.
Market Problem & Our Solution
Market Issue
Problem

Cosmetic Problem

  • Cosmetic formulation up to 95% water
  • Brands do not develop their own formulas
  • Most products share the same backbone formulation
Our Approach
Solution

NAQ – Patent Pending

  • In-house formulation and manufacturing
  • Optimized cost structure and higher margins
  • Premium-quality skincare at accessible pricing
Market Size – TAM SAM SOM

📊 Market Size

TAM

€15B

Total Addressable Market

SAM

€7B

Serviceable Available Market
~ 45% of Italian Cosmetic Market

SOM

€1.5M

Serviceable Obtainable Market
~ 1% of Veneto Region

Key Milestones Achieved
Q3 2025
01
Early Stages
Company Incorporation

Business Plan

Laboratory Plant Search

Training for Product Safety Assessor: PIF, CPNP, Product Safety Assessor
Q4 2025
02
Patent Filing
Facility Zoning according to GMP

Product Graphics Finalization

Secondary Packaging Finalization
Q1 – Q3 2026
03
Early Adopters
Facility Zoning according to GMP

Patent pending application submitted for the NAQ technology

First Mock-Ups
Q4 – on
04
Market Launch
Early Adopters Launch

Investor expansion phase
Meet the Founders
A multidisciplinary team combining scientific innovation, product development and strategic vision to redefine the future of cosmeceuticals.
Founder 1
Anita Fetaj
CEO & Co-Founder
Biomedical Engineer

Materials Engineer
LinkedIn
Founder 2
Alexander Distefano
COO & Co-Founder
Pharmacist & Industrial Pharmacist

Cosmetologist
LinkedIn

    Investor Contact






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